the Process
Research and Planning: I conducted thorough research to understand the dance competition sector, the target audience, and the competition's strengths. I created a plan for the website, social media, and paid advertising campaigns that aligned with the brand and goals of the competition.
Website Development: I designed and developed a custom website that included all the necessary information about the competition, such as dates, rules, prizes, and registration. I created a user-friendly interface that allowed dancers to easily register for the competition and pay the registration fees. The website also included a blog section with regular updates and news about the competition.
Social Media Management: I created and managed Instagram and Facebook accounts, where I posted regular updates, photos, and videos about the competition. I also ran social media ads to reach a wider audience and attract more participants.
Paid Advertising: I ran ads on Google, YouTube, and Instagram to promote the competition to the target audience, which included dance studios, dancers, and dance enthusiasts. The ads included images, videos, and text highlighting the unique features of the competition.
Drone Filming and Video Production: I captured drone footage of the competition venue and created a promotional video showcasing the highlights of the competition, including the venue, judges, and dancers. I also created a post-event video highlighting the best moments of the competition.
Catalogs: I designed and printed catalogs with information about the competition and its sponsors. The catalogs were distributed to dance studios and other relevant businesses to promote the competition.
Event Organization and Planning: I provided support in organizing and planning the competition, including venue selection, logistics, and equipment rental. I also provided on-site support during the competition, such as managing registrations, coordinating with judges, and resolving technical issues.
the Results
The international dance competition was a great success, attracting dancers from all over the world and creating a unique experience for them and the audience. The website was user-friendly and informative, making it easy for dancers to register and pay the registration fees. The social media accounts and paid advertising campaigns helped reach a wider audience and attract more participants.
The drone footage and videos helped generate excitement around the competition and attract even more attention. The catalogs were well received and helped promote the competition to a broader audience.