the Process
Research and Planning: I conducted a thorough analysis of the company's photography services, target audience, and competitors. I identified the key features and content that would be relevant to the community and planned the website structure accordingly.
Website Design and Development: I designed a custom WordPress theme that aligned with the brand and created an interactive and user-friendly website. The website was optimized for speed and performance, ensuring quick load times on all devices.
Content Creation: I collaborated with the company to create high-quality content for the website, including service descriptions, blog posts, photo galleries, and a contact form to generate leads. I also included a membership feature that allowed visitors to join the landscape photographers' community.
Lead Generation Integration: I integrated a lead generation form that allowed the company to capture visitor information, such as their name, email address, and phone number. I created a streamlined and user-friendly form that encouraged visitors to get in touch and learn more about the company's services.
Instagram Account Management: I helped develop the company's Instagram account by creating and curating high-quality content, implementing a social media strategy, and engaging with followers. I also provided training on how to manage the account in the future.
the Results
The new WordPress website helped the company establish a professional online presence and expand its landscape photographers' community. The website showcased their services, highlighted their expertise, and made it easy for potential clients to find information about their services. The user-friendly design and optimized content improved the overall user experience, leading to increased website traffic, engagement, and lead generation.
The company's Instagram account grew significantly, with a 50% increase in followers and engagement. The curated content and social media strategy helped enhance the account's overall aesthetics and attract more followers.
